Connect similar products and show them as variants on product & collection pages.
Feature variants separately on collection pages, improve search and filter accuracy, ensuring users get exact results and a better experience.
Utilize our granular approach to variant management, enabling in-depth analysis of product performance. Easily identify the best-performing sizes, colors, or options, and optimize your marketing strategy to drive sales.
Improve customer experience and SEO by showcasing tailored images for each product variant, increasing visibility in search results and driving organic traffic to your site.
Maintain unique and optimized product titles, and descriptions for each variant displayed as individual products.
Ensure each product has a distinct URL for improved Google indexing and search-friendly store navigation.
Effortless synchronization of product variants with marketing channels such as Google Shopping, Amazon, and Facebook feeds.
Simplify variant creation, management, and deletion in bulk through spreadsheets and product tags.
Explore our library of pre-built dropdown, swatch, and button designs within the app. Utilize them as-is or customize to align with your store's distinct visual style.
Use the New Options Designer to gain complete control over variant option design details, tailoring them to your preferences.